We see things differently.
we see change.
our mission is to make the world better
with marketing that matters.
our philosophy is to support, not exploit.
why is brand marketing so essential?
Remember being new at school and peering for the first time at a sea of unknown faces, wondering who to trust or avoid? Subconsciously and within seconds, you will have made a number of instinctive associations based on the appearance and behaviour of your peers. Pairing this data with your own experience and self identity, you rapidly align more with some children than others. Engrained in each of us is this leaning towards those with which we most identify, so imagine how this effects prospective customers facing countless offers from similar businesses. Positive familiarisation forms trust before any other sales tactic, just as negative associations dissolve it regardless of a great offer. Brand marketing is about making the right choices to form the right brand identity to instil recognition, trust and loyalty in customers, investors and all other stakeholders.
Things we care about:
Forming a brand identity requires understanding the core values of a business and its founders. Why does the business exist? What are its most fundamental principles? Once these factors are understood, they can be incorporated into a brand design that truly represents the business. A creative process applies the right design attributes, use of colour, shape, tone, texture and so forth to accurately represent the new identity. Then it is a case of effectively introducing that identity to the marketplace by means of planned communications strategies via all the different mediums that the business operates across. Lastly, an analysis and assessment phase continually monitors the impact of the established brand, allowing for adjustments and new directions as the market ebbs over time. This constant flow of brand marketing management keeps the business accurate and up to date as new market trends form. For new and young ventures this process is essential for surviving those first years of business, whilst mature businesses can better define and strengthen their market position.
meet the team.
Dominic Mabbett, Chief Finance Officer
Dominic oversees the financial responsibilities and interests of Brandraven, ensuring that we work efficiently, effectively and most importantly ethically for our clients when it comes to business expenditure. Prior to Brandraven, Dominic worked in management across various sectors for large organisations such as the London Fire Brigade, Welcome Break, Tesco and SME Enterprises. Dominic has studied Economics and Mathematical Science at BSc level at the Open University and in his spare time is passionate about physics, engineering and astronomy. He also enjoys life in the fast lane as an experienced Urban Search and Rescue Officer and Firefighter, a snowboarder, a marathon runner and road cyclist who frequently participates in charity events and sports challenges.
Brett Miller, Chief Technical Officer
Brett is responsible for all of Brandraven's information technology matters, including the management of our servers and internal systems, the publishing of websites and other digital assets, and the sourcing of innovative new IT solutions. As a specialist in website and app development, Brett's career has spanned over fifteen years' management experience with several leading design companies. His broad range of technical skills make him a key asset for the delivery of communications strategies for Brandraven's clients. Brett is passionate about business information technology, but when he is not finding out about the latest gadgets, he is also a keen runner and enjoys participating in sports challenges such as Survival of the Fittest, Movember and Tough Mudder.
john green, chief operating officer
John is responsible for the day to day execution and implementation of Brandraven's key operational directives and deliverables, including overseeing the management of stakeholder objectives. With a strong, successful background in Technical, Management and Leadership aspects within the IT sector, John’s career has focused on adding value to businesses by identifying solutions and implementing controlled change strategies. John is a keen charity fundraiser, participating yearly in a multitude of sports challenges including The Three Peaks Challenge, The Swanbourne Endeavour, fancy dress abseiling and many more. He is also advanced trained in martial arts and acts as part of a community group helping to develop life skills and confidence in adults and youths through various tried and tested techniques.
Kerry Drury, business development manager
Kerry manages Brandraven's portfolio of client accounts, establishing long term relationships with our valued service users by providing results-orientated strategies and solutions. With a strong background in international business development for many global leaders across a variety of sectors, and having established her own successful business, Kerry specialises in identifying growth and development opportunities by utilising her industry knowledge and commercial insight. This includes supporting clients on everything from launch and start-up groundwork to embarking on expansion projects. In her spare time Kerry is a landscape designer, artist and eco-warrior who enjoys life with her three young daughters at her home in Buckinghamshire.
Tracey Wheeler, Events Manager
As part of Brandraven's Communications Team, Tracey leads the launch events of all new client brands. This means creating the perfect environment from which to springboard new brand communications and visibility. With over 20 years' experience as an event manager and meeting facilitator, primarily in the private and charity sectors where budgets are finite but messages are key, Tracey's clients have ranged from businesses to academia, school children to Nobel Prize winners. Her ethos is that a successful event in any sphere should bring people together, get them talking, raise questions, open doors and of course run seamlessly. In her personal time Tracey is happiest in the great outdoors, spending every spare minute at the stables with her horse and her family.
Helen Smirthwaite, Marketing & Communications Manager
Helen manages the marketing and communications section of Brandraven's Communications Team, delivering on everything to do with website building and maintenance, copy writing, eshots, search engine optimisation, blogging, social media, public relations and more. Prior to Brandraven, her marketing career entails over six years and includes roles such as Head of Talent and Marketing for Vertex Solutions International, Community Manager for Omniplex Ltd and Field Sales Consultant for The Cobra Group. Helen holds a BA Joint Honours in Business Psychology and Marketing from Birmingham City University. Outside of her marketing career she provides mentoring to children from deprived areas, and in her personal time she enjoys looking after her son, Kyan.