We see things differently.
we see change.
our mission is to make the world better
with marketing that matters.
We specialise in empowering ethical enterprises with professional, affordable solutions.
From raising awareness, support and investments, to reaching isolated groups, we believe that the power of marketing should be used to positively impact the world and its societies, wildlife and environments.
our philosophy is to support, not exploit.
Marketing can be an enigma to those outside of the field and big money can be made by offering expensive guidance to businesses with little experience.
We pride ourselves on being flexible and transparent, showing our clients how they can self-market, significantly reduce costs, and grow their ethical enterprise into something amazing
Why is brand marketing essential?
Remember being new at school and peering for the first time at a sea of unknown faces, wondering who to trust or avoid? Subconsciously and within seconds, you will have made a number of instinctive associations based on the appearance and behaviour of your peers.
Things we care about:
Equality, Empowerment, Justice, Education, Sustainability, Animal Protection, Conservation, Cruelty Free, Ethical Business, Ethical Research, Global Warming, Clean Energy, Clean Oceans, Green Matters, Eco Friendly, Fair Trade.
Forming a brand identity requires understanding the core values of a business and its founders. Why does the business exist? What are its most fundamental principles? Once these factors are understood, they can be incorporated into a brand design that truly represents the business; a creative process applies the right design attributes, use of colour, shape, tone, texture and so forth to achieve this. Then it is a case of effectively introducing that identity to the marketplace by means of planned communications strategies via all the different channels that the business operates across.
Finally, an analysis and assessment phase continually monitors the impact of the established brand, allowing for adjustments and new directions as the market ebbs over time. This constant flow of brand marketing management keeps the business accurate and up to date as new market trends form. For new and young ventures this process is essential for surviving those first years of business, whilst mature businesses can better define and strengthen their market position.